Mixpo Driving Customer Success
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30 Rock
Increasing DVR Recordings and Viewership
Comcast wanted to provide valuable exposure for NBC’s 30 Rock and encourage Comcast users' to set their DVR’s to record the show. Using expandable ad units, record to DVR overlays, and the Mixpo studio, the campaign garnered over 27,000 clicks to set user's DVRs and accounted for 2,406 total hours of video content viewed.
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IHOP
Driving Brand Efforts and Increasing Exposure
A good meal makes your whole day. That’s what IHOP needed to show customers to maintain their rank as the #1 restaurant in family dining for three years running. With Mixpo’s technology, Universal-McCann and Cox Digital Solutions were able to transform existing on-air creative into customized online video ads that exposed viewers to almost 600 hours of messaging.
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Chevy Cruze
Driving Purchase Intent at the Local Dealer Level
Mixpo partner agency, The Cobalt Group, was asked to extend the newly launched Chevy Cruze Campaign online and do so in a way that would drive purchase intent at a local dealer level. The team dynamically generated over 26,000 interactive, localized VideoAds resulting in 75 million impressions, over 1.13 million views and 6,304 visits to the hours and directions pages of local dealer websites.
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Defeat 1098
Building Grassroots Opposition to Defeat Initiative 1098
With only a month before Election Day, Engage partnered with Mixpo to launch a video advertising campaign to fight against efforts to establish Washington’s first-ever state income tax. Mixpo transformed existing TV ads into VideoAds that garnered over 200,000 views – over 800 hours of play – ultimately helping to defeat initiative 1098.
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The Game Show Network
Increasing Viewership
MediaStorm and their client, The Game Show Network, wanted to increase viewership for the debut of their TV show, Improv-A-Ganza. Using existing on-air creative, interactive features and prominent placement on Comcast, over 33,000 active VideoAd views boosted brand exposure and increased awareness for the new series.
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Fuse Campaign Against Jim Johnson
Grabbing Voters' Attention in a Busy Election Season
To highlight a Washington Supreme Court justice’s bid for reelection, the Fuse progressive network wanted an advertising strategy that could grab voters’ attention and raise awareness among Seattle-area voters of incumbent Justice Jim Johnson’s record. The resulting video ad campaign engaged voters at twice the rate than the industry average.
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Nationwide Insurance
Growing Web Traffic, Driving Local Leads
Nationwide wanted an advertising solution that could build upon the momentum of its national campaign to drive response directly to its local agents. Over 61,000 active VideoAd views drove a tremendous lift in website traffic and in inbound calls to local agents.
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Montana Lottery
Driving Sales
Montana Lottery needed a fresh approach to attracting new players and keeping current ones. Portland-based agency, Citrus, helped the Lottery boost the quality of its creative and break into the digital world of online advertising. Ticket sales increased after nearly 40,000 viewers actively chose to watch the Lottery’s VideoAds online.
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Comcast Sports South (CSS)
Increasing Viewership
CSS wanted to replicate the emotive power of its TV spots online to showcase the personality and drama of its sports programming and drive viewers to tune in. So CSS worked with Mixpo to create dynamic VideoAds. The resulting dynamic video ads outperformed the industry average by more than 85 percent and boosted viewership.
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SportsArt Fitness
Driving Event Attendance and Sales
Fitness equipment industry leader SportsArt planned to open its warehouse to the public for an enormous 2-day sale. SportsArt and its ad agency Stanton & Everybody wanted a low-cost promotion that could leverage existing TV spots featuring sleek, high-end equipment in motion. The resulting Mixpo-driven 400,000-impression VideoAd campaign resulted in an excellent sales event turnout.
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Scott Brown U.S. Senate Campaign
Building Engagement and Outreach
Ten days out from the election, Scott Brown trailed Martha Coakley by 4 points. Brown needed a fast-acting, innovative strategy that could build on his campaign’s post-debate momentum and drive deeper voter engagement. Campaign VideoAds updated dynamically mid-campaign built on Brown’s momentum and helped propel him to victory.
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Salvation Army
Increasing Donations
Facing contribution shortfalls going into the holiday season, the Salvation Army’s Del Oro Division decided to expand their local TV ad campaign. By running three geo-targeted VideoAds in rotation, they hoped to raise program awareness and boost year-end donations. These engaging true-story video ads were viewed more than 156,000 times and increased the rate of online donations.
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PinnacleHealth
Driving Engagement
PinnacleHealth sought to reposition itself as a progressive provider and showcase the expertise of its medical staff by broadcasting a live surgery webcast. Interactive online video ads invited viewers to sign up for the webcast, share with a friend, and more. The VideoAd campaign exceeded expectations by sending 3,000 visitors to the PinnacleHealth website.
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Emerald Queen Casino
Boosting Ticket Sales
Recognizing that its audience was moving online, Emerald Queen Casino sought to drive exposure and ticket purchases by reaching out to a previously untapped source of concert-goers. The Casino wanted the flexibility to update ads with new concert information on a regular basis and do it all affordably, hence they chose Mixpo. In response to the concert series VideoAds, shows, even those featuring less popular performers, began selling out.
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