Nordstrom Rack
This video ad populates the closest RACK location and market-specific Twitter-feed based on the viewers location to increase store traffic and sales.
This video ad populates the closest RACK location and market-specific Twitter-feed based on the viewers location to increase store traffic and sales.
To promote its national brand and publicize local agents, Edward Jones ran in-stream video ads with an option to find a financial advisor.
To increase Undergraduate Open House attendance Penn State ran in-banner video ads.
In this campaign, video ads across multiple markets were customized with dynamic links to local dealer websites.
To increase fall viewership WABC created video ads promoting both network shows and 11pm news. The video ads increased relevancy by featuring the ABC show and 11 pm news topical for that night within the video and Canvas design.
Size
640x360 (In-Stream)
Features
Multiple versions
Beaver Creek used the Video Gallery Framework to showcase multiple vacation activities available at the resort.
Priceline.com extended it’s TV campaign online to help drive home the message that you don’t have to negotiate to save money on a hotel at priceline.com. To increase engagement the video ad used more video to invite viewers to watch the aftermath of the crash highlighted in the video.
To launch the new Wheaties FUEL, General Mills used online video ads with $1 off coupons to drive brand awareness and adoption.
Travelocity uses expandable, in-banner video ads with dynamically populated cruise deals to drive sales.
E*TRADE used video ads to test multiple creative executions to collect learnings on viewer engagement and behavior with their educational content. The campaign gave E*TRADE a clear line of sight into creative performance by age and BT segments.
Size
300x250 (Standard-Expandable)
Features
Multiple StartFrames, optimization
To increase viewer engagement the US Navy used Ad Options to allow the viewer to choose between three video ads to watch.
This video ad educates voters on the competition and drives donations and email sign ups for Rick Santorum.
Allstate tested multiple video, StartFrame and call-to-action combinations to deliver the best performing creative to viewers.
Size
300x250 (Standard)
Features
Multiple StartFrames and CTAs
BELO used Mixpo SmartVideo to provide a solution for Cadillac, who wanted to deploy an online advertising campaign that provided multiple markets with new creative every month.
Size
300x250 (Standard)
Features
Features
Ron Paul utilized video ads to raise awareness of the competition and increase support for the Republican nomination.
Size
300x250 (Standard)
Features
Multiple versions
The Pittsburgh Power used SmartVideo ads with tailored messaging to drive ticket sales during it’s 2011 season. After each home game the video ad was updated with the date and opponent of the next game.
This video ad targets New Hampshire primary and Iowa caucus voters to help raise awareness of the candidates in the 2012 Republican Nomination process.
To promote its new Web Pickup service, Walgreens used in-stream and in-banner video ads to entice consumers with $5 off their first order.
Bobby Jindal uses interactive video ads to engage and educate viewers on the new state of Louisiana.
Comcast used high-impact expandable ad units to boost DVR recordings and viewership for NBC’s 30 Rock.
This video ad utilizes existing TV creative and interactive links to promote viewership and DVR recordings of the NFL FOX Sunday broadcast.
IHOP wanted to drive brand efforts online and increase exposure for its classic ‘Make Every Day an IHOP Day’ messaging while directing viewers to their local IHOP.
Over 2,900+ video ads were customized to increase viewer engagement rate and drive viewers to their closest dealer location.
This video ad combines engaging visuals with social media sharing to drive ticket sales.
CA Olive Ranch used video ads targeted to specific regions to increase brand awareness and drive viewers to local stores.
Comcast utilized a high impact video ad, the Pencil Pushdown, to drive viewers to their local Big O Tires store.
BigFoot Entertainment was looking to promote an upcoming movie release and increase social networking around a sweepstakes giveaway. Custom overlays and social media sharing drove ticket sales for the release.
Size
300x250 (Standard)
Features
Custom Start Frame, Email Link, Direct Response, Sharing, Social Media
Interactive features made it easy for viewers to visit the charity’s website and Facebook page.
To enourage viewers to tune in to shows and increase ratings, KHOU ran a variety of strategically-timed VideoAds that solicited viewer feedback and promoted social media sharing.
In a public outreach campaign, FedEx ran these video ads in a number of different sizes across a range of popular political websites.
Size
728x90 (Leaderboard)
Features
Social Media, Direct Response
By scheduling video ads with built-in social networking to run online in advance of on-air programs, a local ABC station aimed to increase viewership.
By scheduling video ads with built-in social networking to run online in advance of on-air programs, a local ABC station aimed to increase viewership.
Looking to raise awareness of its programs and attract students, UEI College ran a display ad that expands to a video ad. Part way through the campaign, without re-trafficking the ad tag, UEI replaced the creative and improved campaign performance.
Allstate ran video ads geotargeted by zip code that delivered a regionally-branded campaign, while driving traffic to local agents.
To promote its new Kizashi model and drive response directly to local car dealers, Suzuki ran VideoAds geotargeted by zip code. Overlays automatically sent viewers to the closest car dealer websites.
To increase viewership for its new program and promote social networking, MTV ran expandable video ads in a variety of formats.
The Salvation Army ran this engaging true-story video ad to increase the rate of online donations during the busy holiday season.
Great video and haunting music grab viewers’ attention while custom overlays offer more information and social media sharing.
Looking to drive traffic to its website, KFC used local online coupon offers and custom Facebook and Twitter overlays.
To increase awareness with singles 25 - 40, and increase their subscriptions from these same potential users, eHarmony tested several video ads and optimized based on performance during the campaign.
To generate leads and drive traffic to its website, Designer Kitchens of Orange County ran this video ad on a local newspaper website.
Size
300x250 (Standard)
Features
Lead Capture Form, Social Media
In this demo ad promoting a year-end sale, a regional auto association sends viewers to the nearest dealer and redirects them to more video content.
To enourage viewers to tune in to shows and increase ratings, KHOU ran a variety of strategically-timed video ads that solicited viewer feedback and promoted social media sharing.
Size
300x250 (Standard)
Features
Day Parting, Sharing, Expandables, Lead Capture, Survey
By using the telescoping feature in this video ad, this campaign was able to address both its English and Spanish speaking audiences easily.
Aiming to increase donations and grow his supporter list, Joe Wilson ran this personal testimonial video ad across a range of political and popular websites.
This expanding ad invites viewer interaction with a survey and links to the TGI Friday’s Facebook page.
Toyota makes the most of a short video ad to drive offer awareness by sending viewers to key webpages and encouraging social media sharing.
To complement its TV ad campaign, T-Mobile ran a video ad that sent viewers to its website and encouraged social media sharing.
Live Nation ran an engaging video ad on Hartford-area websites for an upcoming show, Roger Waters – The Wall Live, to increase ticket sales.
Interactive features made it easy for viewers to visit the charity’s website and Facebook page.
Size
728x90 (Leaderboard)
Features
Display Ads Expand to Xspot, Social Media
Promoting an upcoming event and drive ticket sales, this ad uses eye-catching custom overlays and redirects to provide reviews and more video to entice viewers.
Car Toys created this expanding display ad, including a contest entry form overlay, to support its Free Rock Block Party contest. The retailer initially ran four versions of the ad, which was then auto-optimized to the two best performers.
Size
300x250 (Standard)
Features
Auto-optimization, Display Ads Expand to Xspot, Lead Capture Form
To increase viewership for its new program and promote social networking, MTV ran expandable video ads in a variety of formats.
Working to gain support and gather signatures for a petition, Boeing included lead capture forms and social media links in this video ad that ran on a variety of political and publisher websites.
Dunkin Donuts took advantage of a seasonal promotion to drive traffic to its web and Facebook sites and encourage social media sharing using its currently running tv advertising online.
In advance of a one-day sale, Sleepy’s ran an video ad on Boston-area websites. Overlays enabled viewers to open a printable half-price coupon and provided a Google map of Boston-area store locations.
Supporting sales and a fan contest, this campaign drove ticket sales using compelling click-through overlays.
In this demo ad, custom overlays offer ticket purchases, newsletter subscriptions, and map directions customized for each viewer’s zip code.
Chris Dudley ran this citizen-testimonials video ad to link viewers to his 4-point plan and to his Facebook and Twitter pages.
In these demo ads, an innovative renovation company offers viewers free consultation sign ups, store directions, and more.
Size
728x90 (Leaderboard)
Features
Sharing, Multiple Versions
This campaign used interactive overlays to drive viewers to social media sites and sell tickets based on specific viewers’ needs.
These demo ads use website links and lead capture to invite viewers to take advantage of free estimates and a discount.
To attract viewers, a local ABC station ran video ads with live weather-related Twitter feeds in advance of its nightly newscast.
Aiming to attract holiday video promotion participants, a local station advertised its programming by scheduling video ads with built-in social networking to run in advance of its nightly newscast.
Encouraging viewers to take advantage of announced federal tax credits, Marvin Windows ran video ads on local NBC websites for their energy-efficient windows and doors. Marvin ran different versions of the video ad to promote different window dealers.
Size
300x250 (Standard)
Features
Direct Response, Ad Rotation, Social Media, Email Link
The BAA ran this video ad to increase ticket sales and promote its current production.
To promote its national brand and publicize local agents, Safeco ran video ads containing a customized zip code search widget.
To promote sales and dynamically direct viewers to the nearest stores, Famous Footwear ran video ads with built-in social networking in three banner sizes.
To drive in-store traffic, Sullivan Tire included a printable, Internet-only coupon in its video ad and used overlays to send viewers to sale and contest pages on its website.
Phoenix Raceway ran custom expanding display ads that sent viewers to the website and encouraged social media sharing to promote NASCAR event ticket sales.
As part of TV, Online and POP video campaign, video ads were used to raise awareness for Montana Lottery games. A real time XML feed displayed Jackpot amounts and ad rotation optimized the video mix and controlled which ads were deployed during different parts of the year.
To preserve national branding while increasing traffic to local dealerships, Chevy added geotargeted addresses and directions on top of standardized video creative.
This ad was used to add additional reach and engagement to a political campaign.
Working to inform MN Gopher fans about 2-for-1 specials, the Taco Bell video ad linked viewers to its website and encouraged social media sharing.
The NHTSA ran an attention-getting video ad that sent viewers to its website to provide drivers with new, more rigorous vehicle rating scores and increase awareness of the agency and it’s information.
To increase seasonal ticket sales for its holiday show, the Theatre used custom overlays to promote a ticket combo deal.
In a public outreach campaign, FedEx ran these VideoAds in a number of different sizes across a range of popular political websites.
To build brand visibility and gather online quote leads, Jeep ran an expanding video ad highlighting the Cherokee’s off-road capabilities.
