Locally-driven online advertising isn't a new concept. Still, publishers have been challenged to easily fine tune messaging for audiences at the neighborhood level, while more advertisers are demanding these capabilities. Even so, today's advertisers must do special technology work-arounds to meet these goals.
Mixpo now offers brands and agencies the ability to use hyper-local media targeting with their in-banner video ad campaigns. Now advertisers and publishers alike have an easy way of combining dynamic video with the leading digital retail advertising platform.