Reach Supporters and Voters by Extending Your Campaign’s TV Strategy Online

Mixpo SmartVideo™ for Advocacy + Political expands your campaign’s reach and frequency while fostering direct voter interaction to increase awareness, favorability, donations, and votes. Combine TV ads with our technology to make online video ad campaigns that are more:

Engaging

• Include interactive elements within your video ads such as volunteer registration and donation forms, directions to local polling stations, live Twitter feeds from your candidates and downloadable issue briefs.
• Conduct multi-question voter polls right inside your videos.  Mixpo will provide you with aggregated results.
• Add buttons that will encourage voters to post your video ads to Facebook or to Tweet them.

Relevant

• Effortlessly generate different messages for different voters in different geographies based on state, city, zip code or based on gender, age, and issue interests.
• Mixpo monitors audience receptiveness to your ads and can automatically serve only those that are the most successful. 
• Alternatively, Mixpo provides you with real-time ad performance analytics so that you can adjust your ad mix as you see fit.

Flexible

• Publish once, run anywhere; PC/Mac, smartphone, tablet.
• The same video ad can run as in-stream, in-banner, on mobile, or in-app advertising.  Helpful particularly when in-stream inventory is scarce.
• Instantly update video ads to respond to news and issues as they happen.
• Run your video ad on almost all major portals and ad networks.
• Let voters choose which of your video ads to watch.

Insightful

Receive real-time analytics and insights to gauge and hone ad performance – just like you would with poll results.

Simple

Create your own SmartVideo ads in minutes with our user-friendly studio or use Mixpo as a turnkey vendor to create and serve ads on your behalf. Ads go from TV to online faster than a turn in the voting booth.