Make National Advertising Work Locally

Speak to consumers at a local dealership level with Mixpo SmartVideo™ for Auto. Combine your national TV ads with Mixpo’s technology to make online video ad campaigns that are more:

Engaging

• Include interactive elements within your video ad such as quote requests, links to inventory, maps and directions for dealerships, live Twitter feeds, product comparisons, and brochure and app downloads.
• Run consumer surveys inside your video ads as they run.
• Embed additional images and videos into the video ad experience for more views of your products.

Relevant

• Let viewers choose which of your video ads to watch – “Learn about our new Family Sedan 500 or Sporty Coupe 2000”?  - with SmartVideo AdOptions.
• Instantly tailor offers, messages, and creative to different audiences based on age, gender, geography, or interests. One SmartVideo can automatically transform into virtually infinite variations based on changing audience variables.
• Automatically show only the best performing ads to specific audience profiles in accordance with the real-time viewer engagement metrics Mixpo’s platform garners and “learns” from.

Flexible

• Publish once, run anywhere; PC/Mac, smartphone, tablet.
• The same video can run as in-stream, in-banner, on mobile, or in-app advertising; particularly helpful when in-stream inventory is scarce.
• Edit and update any video ad instantly without having to re-traffic.
• Run your video ads on almost all major portals and ad networks.

Insightful

• See which of your SmartVideo ads, whether you’re running one or dozens, is having the best result with each of your target audience profiles.
 
• Simultaneously test multiple video ads or multiple versions of the same video ad. Adjust the creative mix based on results.
• Gain granular campaign performance insights during and post-campaign.

Simple

Move TV ads online faster than you can get from 0 to 60. Create your own SmartVideo ads in minutes with our user-friendly studio or use Mixpo as a turnkey vendor to create and serve ads on your behalf.