Build Brand Equity, Drive Awareness, Consideration, and Purchase

Mixpo SmartVideo™ for Consumer Goods combines rich brand experiences with multiple targeting capabilities to help you promote your brand and move customers through the sales funnel. Combine existing TV creative and rich assets with our technology to make online video ad campaigns that are more:

Engaging

• Include interactive elements within your video ads like printable coupons, downloadable product information, audience surveys (i.e. brand favorability polls), and apps.
• Show your brands’ live Twitter feeds. Invite consumers to post and share your video ads.
• Incorporate or link to rich online experiences you’ve created like games or demos.
• Link to maps and directions for localized offers.
• Drive sign-ups for newsletters, promotions, and contests.

Relevant

• Instantly tailor offers, messages, and creative to different audiences based on age, gender, geography, or interests. One SmartVideo can automatically transform into virtually infinite variations based on changing audience variables.
• Automatically show only the best performing ads to specific audience profiles in accordance with the real-time viewer engagement metrics Mixpo’s platform garners and “learns” from.
• Transform national TV ads into hundreds, or thousands, of localized, store-specific co-op promotions.
• Ask consumers to choose which pre-roll video to watch with SmartVideo AdOptions.  (“Would you like to watch, “Luscious Lashes?” or “Elegant Eyeshadow”?)

Flexible

• Publish once, run anywhere; PC/Mac, smartphone, tablet.
• The same video can run as in-stream, in-banner, on mobile, or in-app advertising; particularly helpful when in-stream inventory is scarce.
• Edit and update any ad instantly without having to re-traffic.
• Run your video ad on almost all major portals and ad networks.

Insightful

• See which of your SmartVideo ads - whether you’re running one or dozens – is having the best result with each of your target audience profiles.
• Simultaneously test multiple video ads or multiple versions of the same video ad. Adjust the creative mix based on results.
• Gain granular campaign performance insights during and post-campaign.

Simple

Create your own SmartVideo ads faster than you can say “market share!” with our user-friendly studio, or use Mixpo as a turnkey vendor to create and serve ads on your behalf.