Drive Store Traffic and Purchases with Mixpo SmartVideo™ for Retail

Run localized video ad campaigns showing offers, inventory, directions, and other information specific to individual store locations. Personalize product recommendations in real-time based on who is watching. Combine existing TV creative and other rich assets with our technology to make your online video ad campaigns more:

Engaging

• Include interactive elements within your video ad like maps, directions to local stores, coupons, live Twitter feeds, and contest or daily deal sign-ups.
• Offer downloads of circulars, product details, menus, or apps.
• Link to product detail pages on your website or pull the detail into the ad itself.
• Run real-time consumer surveys right inside or adjacent to your video ads as they run.  (“What is your favorite brand of sports drink?”)

Relevant

• Let viewers choose which of your video ads to watch with SmartVideo AdOptions. (Which would you like to watch, “Back-to-School Fashions” or “Designer Dresses for Fall”?).
• Instantly tailor offers, messages, and creative to different audiences based on age, gender, geography, or interests. One SmartVideo can automatically transform into virtually infinite variations based on changing audience variables.
• Automatically show only the best performing ads to specific audience profiles in accordance with the real-time viewer engagement metrics Mixpo’s platform garners and “learns” from.

Flexible

• Publish once, run anywhere; PC/Mac, smartphone, tablet.
• The same video can run as in-stream, in-banner, on mobile, or in-app advertising; particularly helpful when in-stream inventory is scarce.
• Edit and update any video ad instantly without having to re-traffic.
• Run your video ads on almost all major portals and ad networks.

Insightful

• See which of your SmartVideo ads - whether you’re running one or dozens – is having the best result with each of your target audience profiles.
• Simultaneously test multiple video ads or multiple versions of the same video ad.  Adjust the creative mix based on results.
• Gain granular campaign performance insights during and post-campaign.

Simple

Create your own SmartVideo ads faster than you can say “Holiday Event!” with our user-friendly studio, or use Mixpo as a turnkey vendor to create and serve ads on your behalf.