Make Video Ads More Relevant

Advertisers and consumers alike are demanding more relevant, personalized messaging. Provide them with Mixpo SmartVideo™, the only technology that dynamically personalizes any video ad in any format across any device using our proprietary real-time versioning engine.

“Consciously or not, consumers spend 25% more time fixating on ads that are personally relevant to them.”
    -    Yahoo! and Innerscope Research Study, April 2010

SmartVideo AdOptions

There is an increase in ad performance when you put the consumer in control with AdOptions. Giving viewers the option to choose which video ad to watch helps to better ensure ads match with individual interest. Give consumers the choice to view an ad or to fill out a survey (or to complete another action) in lieu of viewing an ad.

Mixpo SmartVideo Versioning Engine™

Mixpo’s Versioning Engine dynamically personalizes video ads in real-time to increase relevance.

Mixpo SmartVideo Retargeting

Continue the conversation by delivering video ads to individuals based on the products they’ve explored elsewhere.

Mixpo SmartVideo Optimizer

Run multiple videos ads to see which has the most positive result with each consumer segment you have defined. Mixpo’s platform will “learn” which videos are showing the best success rates and then deliver future placements accordingly.