Mixpo Videoblog

Posts Tagged Under Iab

TV Ads and Online Ads are Better Together

by Emily Marshall. Posted on 03/06/13

The combination of digital advertising and television commercials is particularly potent according to a recent report by the IAB and Nielsen research.

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Online Video Ads Outperform TV Ads on All Effectiveness Metrics

by Emily Marshall. Posted on 03/04/13

According to a recent IAB Online Video Study conducted by the Nielsen Company, online video ads are higher impact than TV ads on all effectiveness metrics, including general recall, brand recall, message recall and ad likeability.

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Mixpo's interactive pre-roll unit supports the creation of interactive and engaging ad campaigns that run across online and mobile platforms. No matter the request, Mixpo is always up to the challenge and continues to exceed our expectations.
Tim Avila, Vice President, Product Marketing at BrightRoll

We strive to create the most impactful and customizable solutions for our advertisers. Our partnership with Mixpo has helped us deliver on this promise by enhancing our video offering.
Steve Shaw, President, Cox Digital Solutions

What Base Media Plus means is that our national cable and linear TV advertisers can deploy those same ads across Mixpo’s platform at scale.
Charlie Echeverry, EVP, Digital Sales for Univision

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